On-Page Optimization

You have written article’s & page’s but the search engines can’t find them!

Rank faster with On-Page Optimization

It all starts out as a vision of what you want your page to look like. Working tirlessly through the night to make that page look as good as you can. But aren’t you forgetting something? What about the things that will make your page rise in the search engines? Sure everybody appreciates good looking color combinations and eye catching graphics but if you don’t rank high enough in the search engines then nobody will ever see that page and so you have wasted your time.

Why you have to use it

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

On page optimization is the easiest way to define your page to the search engines. When you optimize a page to the search engines it not only sends a signal that you are defining what the page is about, you are making your page stand out by being more relevant on the topic that is being searched. As the search engines rank all of the pages the most relevant pages are listed higher in the search results.

Most people only click on the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher amount of clicks when you rank high. The more traffic to your site, the better chance of making sales.

on-page-optimization

Top 10 On Page Optimization Factors

    • Keyword Research and Selection for On-Page Optimization –Carefully select keywords based on searches and commercialality – Remember… Do not assume… You are optimizing for keywords searchers associate with relevant information you are offering.If your website is fairly new and unestablished with little or no authority with the search engines, you need to focus your efforts on long-tail keywords.A free to use keyword research tool is the Google Keyword Suggestion Tool. This allows you to type in a word or phrase associated with the topic of your article, it will then give you a list of associated words or phrases similar to your searched word(s).
    • Keywords in URL for On-Page Optimization – Before you publish your page, make sure to include your keyword(s) in your URL. Just as it makes sense to fill your web page with keywords relevant to the topic you are writing about, you should name the file after your main keyword phrase.
    • Keywords in Title Tag for On-Page Optimization –Your title tag is possibly the most important optimization when trying to rank higher for a particular keyword or keyword phrase. Search engines use the text contained within the title tag as a primary factor to determine what the content of a certain web page is about.Search-engines will display the title tag at the top of each item in the results page. The words you use for the title tag is also the text that is displayed at the top left corner of the browser window.With less than 10 seconds to attract a searcher’s attention, a unique and well written title tag might increase the odds that a searcher will click on your listing. Your title tag should be a concise statement summarizing the main point of your content, and should be compelling enough to encourage search-engine users to click the link and visit your site.Limit your title tags to 65 characters or less because most search engines do not display any more than that. If you balance the need for optimization with the need for a unique title tag, you generally get more clicks and a higher ranking.
    • Keywords in Description Meta Tag for On-Page Optimization –Make sure to optimize each and every meta tag descriptionon your website because meta description tags are part of the display information that visitors see when your site is listed in the search engine results pages.Even though the meta description tags are not important to search engine rankings, they are extremely useful as call to action or sales pitches to get searchers to visit your site and never hurt’s to add your keywords. These short paragraphs are your opportunity to create a few compelling sentences describing to searchers exactly what the given page has with regard to what they’re looking for.The topic of your post should not to exceed 160 characters (most search-engines use the maximum of 160 characters in their search results pages), yet it should interest the potential visitor and tempt that person to click your search-engine results link.
    • Keywords in Heading Tags for On-Page Optimization –h1, h2, h3 tags – Probably the second most important optimization factor next to your title tag. The headlines to the articles you write are crucial… as I mentioned in the Title Tags area, you have less than 10 seconds to attract the user’s attention.Your headline, which will be the description of the post on your blog, is around 90 percent of the reason anyone will read your article, so make sure your headline title will interest the reader enough to pull them in immediately, while clearly explaining the content.Use the header tags to apply significance to topics on your page… be sure to include keywords or phrases within all the heading tags if possible. Placing a selection of text within a header tag tells the search-engine spiders that the text is of a certain level of importance. Search-engine ranking algorithms place emphasis on text enclosed within header tags when determining where pages should be ranked for those terms.The Header Tags help structure the content on your page semantically, and are useful for targeting the key topic of the page. The h1 tag should be similar to the title tag with some variation, and should serve as the overview of the content written. The h2 tags and subsequent tags can narrow the focus… make sure you use only one h1 tag for your article, however repeated h2 and lower tags are acceptable.
    • Keywords in Anchor Text for On-Page Optimization –A very needed element of optimization that can be classified as important as your web site content is cross-linking, anchor text on your page. Anchor text is contextual links (surrounded by words)that would be included in your navigation to outside sources, and internal linking structure within your site.Links can be incoming, outgoing, or internal, and where those links lead or come from is as important as the context in which the links are provided. While you are writing your article, if you mention something that you have previously written about, link to it.While creating these anchor links, double check to make sure they are linked correctly. Visitors should have easy direction to connecting pages from every page of your website… this will help reduce your bounce rateand aid in user experience.
    • Keyword Density for On-Page Optimization –Keyword Density is a measurement of the number of times your keyword or keyword phrase appears on the page of your article, versus the number of words on the page… a ratio in other words.We’ve covered placing your keyword or keyword phrase in the title tag, the description tag and the heading tags, now let’s cover your content. While strategically placing your keywords or phrases in the beginning and end of your article, avoid keyword stuffingand make sure you include different variations of your keywordor phrase throughout your site where it looks natural and makes sense.
    • Text Modifiers to Emphasize Your Keywords for On-Page Optimization – Use the BOLD or STRONG tags to emphasize your keyword or keyword phrase. It is a good practice to bold the targeted term or keyword phraseat least once.Make sure to underline at least one of you keywords or keyword phrases. You can also italicize your targeted term or phrase… this tag appears to carry slightly more weight with rankings than the bold tag, so I suggest you use it in your text for your targeted keyword or keyword phrase at least once too.
    • Image ALT tags for On-Page Optimization -Optimize image file names and Alt attributes for all images. Image optimizations are included in on page optimization best practices and aid in determining relevancy as search engine spiders crawl the site. Name the images with dash-separated keywords, and fill out the Alt attribute with a short descriptive phrase about the image to include your keyword or keyword phrase.
      Never repeat the same keywords over and over again, and do not repeat the same Alt Image tag more than once unless the image itself is repeated.
    • Proof Read for On-Page Optimization –Avoid poor: grammar, spelling, punctuation, capitalization and sentence structure! The search-engine spiders are aware that clumsy sentences and poor grammar are displeasing to human readers; therefore, your grammar should be of the highest caliber.Search engines tend to devalue any content containing awkward sentences, cliches, erroneous grammar, or writing considered aesthetically abrasive to a reader.Not to say that your readers are uneducated but it is always a good practice to write at an eighth grade reading level. Try keeping your story elegant and distinctive, you increase your web site’s chance of attaining high search-engine rankings. It is also important to keep your content accessible to the average reader.